Thursday, March 15, 2012

Annotated Bibliography


1) Bansal, Pratima and Roth, Kendall. “Why Companies Go Green: A Model of Ecological Responsiveness.” Academy of Management.
The Academy of Management Journal, Vol. 43, No. 4 (Aug., 2000), pp. 717-736.
Article Stable URL: http://www.jstor.org/stable/1556363

This article analyzes a study on the motivations and other factors that lead to corporations and peoples responses to the ever so present ecological detriment. There was data collected from 53 firms in the United Kingdom and Japan and analytically reviewed. The three main motivations that they found were competitiveness, legitimation, and ecological responsibility. They also found that there were things that influenced these motivations and what led to them, they were: field cohesion, issue salience, and individual concern. The article seeks to understand cooperate decisions and what led to the responsiveness to each.

2) Brown, Mark B. The Civic Shaping of Technology: California's Electric Vehicle Program. JSTOR Science, Technology, & Human Values, Vol. 26, No. 1 (Winter, 2001), pp. 56-81.
Article Stable URL: http://0-www.jstor.org.sculib.scu.edu/stable/690120

This article by Brown studies closely the influence the government has on technological studies. It has a very liberal cast of the government and how the decisions they make influences the society and embeds meaning of policy design on vehicle technology within society. A key argument is California’s Air Resources Board decision in 1996 that revised the electric vehicle program. The government controls everything, which then is embedded into our society though the media.

3) Calef, David &Goble, Robert. The Allure of Technology: How France and California Promoted Electric and Hybrid Vehicles to Reduce Urban Air Pollution. JSTOR Policy Sciences, Vol. 40, No. 1 (Mar., 2007), pp. 1-34.
Article Stable URL: http://0-www.jstor.org.sculib.scu.edu/stable/25474317

All industrialized countries have a problem with air pollution. This article speaks of the political bills of California and France that they have been trying to implement since the 1990’s. They both have chosen to try and improve air quality by technological innovation, electric cars being one. California went as far as forcing the approach of “zero emission technologies.” Oil and car industries actively refused, but it has helped the formation hybrid and electric cars. Then goes as far as of how the developments have impacted our environment and humans.

4) Eberhard, Martin, and Marc Tarpenning. "The 21st Century Electric Car." Tesla Motors Inc. (2007): Google Scholar. Web. 15 Mar. 2012. <http://www.fcinfo.jp/whitepaper/687.pdf>.

This article examines everything about the Tesla roadster. This is constructed by Tesla Motors Inc. and is intended to inform the public about everything there is to no about the car. It starts by stating its energy efficiency, and how it compares to gasoline vehicles. It focuses on its efficiency compared to other vehicles and ends with its performance. The statistical data is overwhelming and the prove to you how efficient this “true multi-fuel car” actually is.

5) Fisher, Dana R. Bringing the Material Back in: Understanding the U.S. Position on Climate Change. JSTOR Sociological Forum, Vol. 21, No. 3 (Sep., 2006), pp. 467-494.
Article Stable URL: http://0-www.jstor.org.sculib.scu.edu/stable/4540952

This article focuses on how the natural resources of America have helped to translate a message to politics on climate change in our country. It also includes socially constructed resources that are now available to us, such as electric cars that can positively affect our nations climate and our decision-making to solving the problems. Society input is crucial to understanding national problems and how to fix them, and in order to solve our problems Fisher recommends studying the link of our readily available natural resources and social processes to create political decisions.

6) Ginsberg , Jill, and Paul Bloom. "Choosing the Right Green Marketing Strategies."MIT Sloan Management Review. (2004): Google Scholar, Web. 15 Mar. 2012.
http://korny.uni-corvinus.hu/angol/cem-zgy/st_makeuparticle_no2.pdf

This article analyzes consumer decisions to not be in favor of electric vehicles. It analyzes not only the green aspect of vehicles, but all aspects of “being green.” Why it appeals to some and the reasons behind why it doesn’t for others. The authors also deconstructs the competitive landscapes between the two markets, and then goes on to analyze the different marketing strategies of being green and not being green. 

7) Gordon Ewing and Emine Sarigöllü. Journal of Public Policy & Marketing
Vol. 19, No. 1, Privacy and Ethical Issues in Database/Interactive Marketing and Public Policy (Spring, 2000), pp. 106-118.
http://www.jstor.org/stable/30000491

This article aims at discovering public preference for clean-fuel vehicles and conventional ones using an experiment. Results sow conventional cars are still the preference. The authors then analyze why they are still the preference, and how these clean-fuel vehicles will need to be marketed in order for the public to over turn their preferences of vehicles.

8) Miller, Steve. “Green is Keen, but Biger Is Better.” Brandweek 49.3 (2008): Academic Search Complete. EBSCOhost, Web. 4 Mar, 2012.

This article talks and examines the 2008 North American International Auto Show that took place in Detroit, Michigan. It talks how we as a society and at this show have an abundance of large size sedans and SUVs, despite all the focus by the public and media on Smart Cars and hybrids because of the raise of gas prices and bad emersion vehicles. An overview is presented of new automobiles that were on display at the show.

9) Moore, Alison. “Going Green.” Nursing Standard 19.31 (2005): 24-26. Academic Search Complete. EBSCOhost, Web. 16 Mar. 2012
http://0-web.ebscohost.com.sculib.scu.edu/ehost/detail?sid=2a66aa2e-7cf1-422d-aa70-dd9b95d55ac5%40sessionmgr15&vid=1&hid=119&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=a9h&AN=16810991

Now days all of the public is encouraged to go green in all aspects of life. The media report all different ways to be efficient and save energy, and this article shows how all citizens are being advised to be 'green' and recycle household and garden waste. It also shows how the NHS is lagging far behind. According to law all clinical waste has to be disposed of in a safe way, and a lot of 'domestic' waste could be recycled and save trusts. It shows some of the hospitals in the U.S have adopted this strategy.

10) Parekh, Rupal. “Green-Car Marketers Revving up in Race for Eco-Friendly Drivers.” Advertising Age 81.31 (2010): 10-11. Academic Search Complete. EBSCOhost, Web. 28 Feb. 2012.
http://0-web.ebscohost.com.sculib.scu.edu/ehost/detail?vid=3&hid=119&sid=56bb7ef0-0eef-4ca0-ad23-3706c253a9b0%40sessionmgr10&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=a9h&AN=53443738
This article focuses more on the marketing of electric cars to the public. It shows some marketing strategies, “Megacity electric vehicle” by major car companies. It analyzes how advertising agencies, media, and the public plan for these new innovated electric products.




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