Online
comparisons of electric vehicles vs. gas operated vehicles, Tesla vs. McLaren
Here you
will see the advancement and emergence of electric cars. Why they are becoming
increasingly popular to the media, but why they haven’t caught on to public
interest. I examine the preferences of gas or electric vehicles in society
today and further examine this through specific luxury sport cars. I look at
the highly innovated Tesla motorsport, and how they compare to original gas
powered vehicles, specifically the McLaren sprint vehicle, according to public
opinion on marketing strategies. Each of these vehicles is highly sophisticated
and each has their own advantages and disadvantages. They have not yet been fully
administered and distributed to the public for many reasons price being the
sole cause. These vehicles are luxury cars, as fast as formula one race cars,
that can have a lasting effect on the public and environment. Many of us will
never have to opportunity to posses one of these top of the line street legal
race cars, but I am here to analyze and deconstruct the marketing strategies of
each of these top brand vehicles. I chose to examine expensive high-end cars
because though we are in an economic crisis most who are able to afford such
vehicles are most likely unaffected economically. This is important because to
be able to examine my research topic; finding the difference in public’s
interest of vehicles, will be unaffected by bias. I will be examining the
interest of high-end consumers and their responses separate from the problem of
price. Responses will be solely personal based on public interest correlated
with media. Why and why not people are interested or disinterested in each, how
media and public interest affects their sales. I found my interest in the topic
through a ride in a 2010 Tesla Roadster sport. Experiencing a rollercoaster
ride in a pure electric car got me questioning why everyone doesn’t have one of
these. This lead me to my research proposal which was, what causes people to be
turned off to this technological advancement of the pure electric car? How are gas-powered
vehicles better or not? Our environment is in desperate need of reconstruction,
and we as a society are struggling to create different ways to save it.
Electric vehicles are the focal point to this tussle and media are doing what
they can to administer these products to the public, but why are they not
catching on? I focused my attention on the high luxury brand vehicles because
they are the most sophisticated with the highest end of technological gadgets
implanted in them, and the consumers of these products are free from economic
bias. I examined the official sites and reviews of both; comparing and
contrasting each to the most minute level. These sites are the best fit to
analyze because they are the official sites of each and are the focal point of
each brands advertisement. Analyzing people comments and reactions to these
sites is the perfect source to find the differences in marketing strategies,
and how they affect the public.
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